Picking the right marketing tools can feel like choosing a Netflix show on a Friday night—so many options, so little time! As a realtor, you know that great marketing is key to getting your listings in front of buyers, and one option that’s worth adding to your lineup is Instagram Reels. This popular feature lets you create short, catchy 15-90-second videos. Here’s why Reels might just become your new go-to for real estate marketing:

1. Increased Engagement: Reels are a great way to boost interaction with your listings, offering potential buyers an entertaining, dynamic view of each property. With users often binging Reels, this format captures attention and can bring in more organic views from non-followers than any other content type—especially when you use trending songs and relevant hashtags.
2. Cost-Effective: As a free Instagram feature, Reels offer a budget-friendly marketing tool that can be shot right on a phone, allowing photographers to deliver videos faster and at a more affordable price than traditional options.
3. Viral Potential: Reels have strong viral potential because Instagram prioritizes them in feeds and on the Explore page, showing them to more users—including non-followers. With trending audio and hashtags, Reels gain visibility and are often binge-watched, boosting views and engagement for wider exposure.
4. Stand Out: Offering are a more casual, authentic style of video content, perfect for showcasing your personality and helping you stand out from the average real estate video.

Instagram Reels are a powerful tool for real estate marketing, helping you increase engagement, reach a wider audience, and stand out from typical real estate videos—all in a cost-effective way. Reels offer a casual, authentic style that showcases your personality, making your listings more relatable and memorable. With the potential to go viral and attract thousands of viewers, Reels can take your listings’ exposure to new heights. Don’t miss out—start using Instagram Reels today to make an impact and connect with more buyers.

Check out our Instagram Reels by visiting our Instagram account @She_Shoots_inc

Need help posting your first Instagram Reel? Check out our instructional video, “How to Upload an Instagram Reel”.